Walmart needed to sell Tyson ribs.


The mission: develop an omnichannel campaign effort.

Walmart set the guardrails. Whatever we came up with had to fall in line with their theme: "Grilling for every occasion."

We answered with:

Now let’s spread the word…

Ads were distributed across the following platforms:

Walmart Connect is a retail media platform which advertises direct to shoppers via app and across brick-and-mortar locations.

Shopkick offers rewards for activities on both online and offline platforms such as walking into stores, scanning items, making in-app or in-store purchases and submitting receipts

Chicory transforms recipe content into commerce media. If you’ve searched for a recipe, you’ve definitely seen their handiwork before

Our PR Team was on the ball, too.

Seriously. The unsung heroes of so many great campaigns.

The Results:

A $7.49 Return on Advertising Spend.
The benchmark was $2.

+149% YOY lbs of back ribs sold.
I’m told that’s a lot of ribs.

Creative, MarTech, PR, Account Management, Social, and Project Management. It takes everyone to pull off a successful campaign.

Check your ego at the door.

Media Associate: Kinsley Benson
PR Specialist: Lauren Neuman
Account Executive: Natalie Anderson, Meredith Collins
Project Management: Melissa Kang
ACD/Copy: Kevin DeLury
Sr Art Director: Laura Azran
Art Director: Brittney Gooding

Previous

Brand Development
Next

Print/Digital Campaign