After 25 years in the beef industry in France, Francois Leger relocated to Georgia and founded FPL Food.

Family owned and operated, FPL’s focus on quality, sustainability and adherence to European agricultural practice, there’s a lot to explore in this fascinating story.

So how does one capture what makes that special?

This was my spin.

A playful, eye-catching B2B print ad focused on boosting industry awareness about their vertically integrated cattle raising and beef processing practices.

This was supplemented with a programmatic digital advertising campaign among the primary target audience of retail and foodservice operations in the Southeast.

Art Director: Rebecca Riddle
Copywriter: Kevin DeLury

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