About
It all started when I got into drugs.
Specifically, a D.A.R.E. essay in fifth grade. I won. First writing award of my life.
I entered publishing in 1999 with a zine I made at Kinko’s and sold for fifty cents. We folded after issue two.
I became a journalism major because I walked into the campus paper, they needed an entertainment writer, and I wanted to go to shows and get records for free. I spent the rest of college abusing that position to platform hardcore and emo bands nobody had heard of yet. My approach to journalistic integrity was closer to High Fidelity than All the President’s Men, which is probably why I’m a better ad guy.
For all the shenanigans, I took the work seriously. Then I graduated into a job market where print was dying faster than anyone wanted to admit. That’s when I found out copywriting was a job you could have.
That was twenty years ago. I’ve been writing ever since, and somewhere along the way I started leading the people who write, setting the direction, and answering for the whole thing.
- First concert
- Danzig, with Type O Negative and Godflesh. December 6, 1994, Indianapolis. I was thirteen and had no business being there.
- Album I’ve never gotten sick of
- This Will Be the Death of Us, Set Your Goals.
- Movie I never get sick of
- Pulp Fiction. Yes, it’s the most basic answer possible. No, I don’t care.
- Best superhero
- Cyclops. Leadership is thankless and Wolverine should absolutely be on a PIP.
- Thing I’m bad at
- In the words of Phil Collins, I can’t dance.
The part where I say my job title enough times for Google
Every site has one of these. Most of them pretend to be something else. The answers are real, at least.
What does Kevin DeLury do?
I’m a creative director and copywriter. I build brand architecture and messaging frameworks, write and direct campaign work across every channel a buyer touches, and lead the writers, designers, and agencies who execute it.
What industries have you worked in?
Insurance and financial services, food manufacturing and agriculture, commercial furniture e-commerce, a creative marketplace startup, and tobacco under federal advertising restrictions.
What does a creative director actually do?
Sets what good looks like and makes sure it doesn’t change depending on who picked up the assignment. That means writing the brief, giving the direction, deciding which feedback is real, and answering for what ships. The title varies by company. The work doesn’t.
Are you available for remote work?
Yes. I’ve worked fully remote since 2020, based in Winston-Salem, North Carolina.
That’s it. You can go now.