Work
Case studies + Creative
Work across agencies, startups, and enterprise. Here's a look.
Case Study 01 — Tyson Fresh Meats
A corporate identity for people who didn't want one.→
Tyson Fresh Meats had nearly a dozen brands and no idea what to call itself.
Case Study 02 — TruStage
You can't say that.→
Acquisition creative for a regulated insurance brand. Every word clears legal and compliance before it reaches a mailbox.
Case Study 03 — TruStage, Lending
Two years of trying to say everything.→
Validated by the VP of Marketing Strategy and the CMO. Sales rolled it out with 100% of the team on board. A lending story stuck in committee for two years: I fixed it by subtraction.
Case Study 04 — How I Use AI
The easy things easier. The hard things harder.→
Two systems I built and run: an assistant that does my daily work, and the chatbot on this site. The honest version, including what they got wrong.
Case Study 05 — R.J. Reynolds
Camel's underground music play, played under the rules.→
A national independent-music marketing program operating for Camel in five major markets under federal Master Settlement Agreement constraints.
Case Study 06 — crowdSPRING
Cheaters never win.→
A creative marketplace startup dealing with growing fraud, and no response protocol.
Creative Work
A few more things I've made.→
Campaign work, a streaming platform, a flyer series, and a podcast.
If you want to see how I work with AI, use it. I built this one. Here’s how, and what I broke along the way.
Beta. This is AI and it can get things wrong — check anything that matters. For the real answer, email him.