Case Study 01 — Tyson Fresh Meats
A corporate identity for people who didn't want one.→
Tyson Fresh Meats had nearly a dozen brands and no idea what to call itself. I gave it a mission statement, and built the work that organized everything underneath.
2017 — 2023
Midan Marketing
Senior Copywriter → ACD
Case Study 02 — crowdSPRING
Built the standard, hired the team, rode off into the sunset.→
A creative marketplace startup with no fraud-response protocol and no documented standards. I built both.
2009 — 2012
crowdSPRING
CSA → Director
Case Study 03 — Mess Marketing
What it takes to build a 24/7 anything from scratch.→
A 24/7 streaming music platform built before streaming was the norm. Music licensing, broadcast operations, on-air talent. Twitch a decade early.
2007 — 2008
Mess Marketing
Project Manager → Assistant Manager
Case Study 04 — R.J. Reynolds
Camel's underground music play, played under the rules.→
A national independent-music marketing program operating for Camel in five major markets under federal Master Settlement Agreement constraints.
2006 — 2008
Mess Marketing
Project Manager → Asst. Manager
Case Study 05 — How I Use AI
Most AI is hype. Here's the part that isn't.→
I built an AI assistant for my own work. I call her Gal Friday. A nod to Iron Man's F.R.I.D.A.Y., whose own name was a callback to "Girl Friday" — the old slang for the person who keeps the office running.
2025 — Present
Built it for myself
Platform-agnostic