Work
Case studies + Creative
Work across agencies, startups, and enterprise. Here's a look.
Case Study 01 — TruStage
You can't say that.→
Acquisition creative for a regulated insurance brand. Every word clears legal and compliance before it reaches a mailbox.
Case Study 02 — TruStage
Two years of trying to say everything.→
A lending business unit with products in market, a story stuck in committee, and two years of nobody able to break the deadlock.
Case Study 03 — Tyson Fresh Meats
A corporate identity for people who didn't want one.→
Tyson Fresh Meats had nearly a dozen brands and no idea what to call itself.
Case Study 04 — crowdSPRING
Cheaters never win.→
A creative marketplace startup dealing with growing fraud, and no response protocol.
Case Study 05 — R.J. Reynolds
Camel's underground music play, played under the rules.→
A national independent-music marketing program operating for Camel in five major markets under federal Master Settlement Agreement constraints.
Case Study 06 — How I Use AI
I built an AI agent. Here's the incident log.→
I built an assistant for my own work. I call her Gal Friday. This is the honest version, including the parts where she was wrong and the parts where I was worse.
Creative Work
A few more things I've made.→
Campaign work, a streaming platform, a flyer series, and a podcast.