Kevin DeLury

Lead creative execution on Auto & Home email and direct mail acquisition projects, plus secondary coverage of Lending products, inside a regulated insurance-industry compliance environment.

• Work with writers and designers across every project — authoring briefs, marking up compliance feedback, and translating requestor feedback into creative direction.
• All stakeholder feedback channels through me to the creative team. I make the rulings on what does and doesn't reach them.
• Run end-to-end project execution from brief intake through final delivery for high-volume A&H email and DM campaigns under tight SLA windows.
• Author and refine briefs that survive multi-round compliance review, with no rework triggered downstream.
• Contribute to SOPs and process documentation for the Brand & Creative team.

Built and led creative for Tyson Fresh Meats and its brand portfolio across a decade. Rose from Copywriter to Associate Creative Director.

• Co-authored corporate identity for Tyson Fresh Meats. It ran for six years before consolidation, with environmental signage that reached the plant floor.
• Led campaigns across the full brand portfolio under that identity.
• Created, produced, and edited an internal Tyson podcast featuring C-suite guests and industry thought leaders.
• Directed and produced long-form video.
• Trade conference presence and plant-floor environmental signage.

Content and copy across a B2B e-commerce platform selling commercial-grade office furniture and mid-century modern pieces from Herman Miller, Steel Case, and others.

• Product copy, brand voice, editorial content, and email marketing for an inventory of thousands of SKUs.
• Developed expertise in writing copy that has to perform commercially while staying technically accurate across a deep manufacturer catalog.

Joined as the entire customer service team of one. Left as Director of Operations.

• Built the platform's first documented fraud-response protocol — addressing design theft, buyer fraud, and identity fraud across a marketplace of 74,000+ creatives.
• Authored and launched a 200+ article help center, replacing one-off email triage with a self-service system that cut dispute resolution time from days to hours.
• Hired and trained the three-person customer service team that replaced me, working from documented standards I'd written.

Cross-functional execution at a small Chicago agency on two major programs: The FARM (R.J. Reynolds / Camel) and AirRaid (24/7 indie music platform).

• The FARM: Project-managed federal-compliance creative for Camel's national independent-music marketing program. SXSW showcase operations, CD compilation series, internal client newsletter, executive sizzle reels. Every piece cleared MSA compliance review.
• AirRaid: Editorial production, broadcast operations, on-air talent management, and live-broadcast-with-chat coordination on a 24/7 streaming music platform built four years before Twitch.
• Wrote long-form features, album reviews, and live show coverage under my own byline across both platforms.