Creative leader and copywriter: twenty years, including work under FDA, USDA, and federal advertising rules.
Creative. Process. Problems.
I work on all three.
Helping “what we asked for” survive the trip to “what we made.”
Start here — Tyson Fresh Meats
A corporate identity for people who didn’t want one.
Nearly a dozen brands and no idea what to call itself. The brands weren’t broken — Tyson Fresh Meats had no identity holding them together. The one I wrote ran for six years.
Read it — 2 minute read
The rest
TruStage
You can’t say that.
2023 — Present
TruStage, Lending
Two years of trying to say everything.
2025
How I Use AI
The easy things easier. The hard things harder.
2025 — Present
R.J. Reynolds
Camel’s underground music play, under the rules.
2006 — 2008
crowdSPRING
Cheaters never win.
2009 — 2012
If you want to see how I work with AI, use it. I built this one. Here’s how, and what I broke along the way.
Beta. This is AI and it can get things wrong — check anything that matters. For the real answer, email him.
Creative
Everything else →