Creative. Process. Problems.
I work on all three.
Helping “what we asked for” survive the trip to “what we made.”
Creative leader and copywriter: twenty years, including work under FDA, USDA, and federal advertising rules.
If you want to know how I built this — and what I broke along the way — here’s the case study.
Beta. This is AI and it can get things wrong — check anything that matters. For the real answer, email him.