Dickey’s Barbecue Pit was ready to make the jump to retail with their line of signature sauces. Yay!
What’s a brand to do?
There are already a billion competitors on the shelf. Boo.
We started by designing a family of labels.
As with most CPG’s, there were a myriad of regulatory and legal hurdles to clear.
Despite their best efforts, we delivered
Our labels had to compete for consumer’s attention in an already crowded market.
To do this, we utilized Visual Attention Software.
Think of it as a visual spellcheck. It doesn’t know good design, but it does know where the eyes will likely go.
First, a heat map of the design detailing where viewers’ attention is focused is generated.
To eliminate the possibility of center bias and ensure accurate results we’ve included two studies:
One with Package Design 1 centered
An additional mockup with the same package design placed to the left-hand side of the case.
