Winston-Salem needed a
dance party.

So together with my partner Eric, we made one. Now there were only two problems:
  1. Figure out how to DJ
  2. Create the best advertisements ever

From the start, it was important that each advertisment have a life of it’s own. They needed to capture a sense of nostalgia, humor and above all, create a vibe that let you know these events were inclusive and crazy fun.

Comic books, video games, cereal: the sky’s the limit.

Another important element was that these flyers were a celebration of our city. The attention to detail and nods to our audience were key.

Pretty soon we were getting asked for full-blown prints to frame.

Today, Nite Moves is seven years and counting.

Concept: Kevin DeLury
Art: Amanda Mastenbrook

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Campaign Concepting

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E-commerce