Case Study 02 — Tyson Fresh Meats
A corporate identity for people who didn't want one.→
Tyson Fresh Meats had nearly a dozen brands and no idea what to call itself. I gave it a mission statement, and helped build the work that organized everything underneath.
Late 2013 — 2023
Midan Marketing
Copywriter → ACD
Case Study 04 — R.J. Reynolds
Camel's underground music play, played under the rules.→
A national independent-music marketing program operating for Camel in five major markets under federal Master Settlement Agreement constraints.
2006 — 2008
Mess Marketing
Project Manager → Asst. Manager
Case Study 05 — How I Use AI
Most AI is hype. Here's the part that isn't.→
I built an AI assistant for my own work. I call her Gal Friday. This is where I use it, and where I don't.
2025 — Present
Built it for myself
Platform-agnostic