Tyson Fresh Meats tasked our agency with bringing together their brand portfolio under one corporate identity.
To get there,
we studied the client’s depth of brands, solutions and most importantly, people. It was obvious from the start that they had a passion for their work that you don’t see often.
It was more than just a job, and they were damn good at it.
No gimmicks or fluff. The brand character is that of a trusted partner dedicated to creating value for their customers’ business.
We approached with a voice of the Sage Archetype: affable, knowledgeable, principled, comprehensive, collaborative, dedicated and relevant.
A simple statement with a big message
Over the years, the message evolved in new and exciting ways.
Davey Award, Silver: Integrated B2B campaign
Trade shows, videos, foodservice, even a podcast.
This message carried everywhere.
Best of NAMA, Chapter Merit - Digital Tools
Davey Award, Gold: Branded digital campaigns
Davey Award, Silver - Corporate Identity
All Concepting and Copy: Kevin DeLury ACD, Design: Jamie Schatz Art Direction: Amy Eggleston, Rebecca Riddle, Laura Azran, Brittney Gooding, Julie Dufour
