Kevin DeLury

Creative execution inside a regulated insurance-industry compliance environment.

• Every piece of creative feedback runs through me. I decide what reaches the writers and designers, and I kill what would only waste their time.
• I write and shape the briefs that kick off each project, then defend them through legal and compliance review.
• I turn what stakeholders ask for into something a creative team can actually build from.
• On time, done right, the first time.

A decade with Tyson Fresh Meats and its brand portfolio. Rose from Copywriter to Associate Creative Director.

• Helped build the corporate identity for Tyson Fresh Meats and shape how the brand spoke to the people who feed America.
• Wrote and produced an internal Tyson podcast with C-suite guests and names the industry would recognize.
• Directed long-form video and built the brand's presence on the trade-show floor and the plant floor.

Content and copy across a B2B e-commerce platform selling commercial-grade office furniture and mid-century modern pieces.

• Product copy, brand voice, editorial content, and email marketing for an inventory of thousands of SKUs.
• Developed expertise in writing copy that has to perform commercially while staying technically accurate across a deep manufacturer catalog.

Started as the only person standing between unhappy buyers and burned creatives. Left having built the system that did it at scale.

• Built the platform's first documented fraud-response protocol — addressing design theft, buyer fraud, and identity fraud across a marketplace of 74,000+ creatives.
• Authored and launched a 200+ article help center, replacing one-off email triage with a self-service system that cut dispute resolution time from days to hours.
• Hired and trained the three-person support team that replaced me, working from documented standards I'd written.

Cross-functional execution at a small Chicago agency on two major programs: The FARM (R.J. Reynolds / Camel) and AirRaid (24/7 indie music platform).

• The FARM: Project-managed federal-compliance creative for Camel's national independent-music marketing program. SXSW showcase operations, CD compilation series, internal client newsletter, executive sizzle reels. Every piece cleared MSA compliance review.
• AirRaid: Editorial production, broadcast operations, on-air talent management, and live-broadcast-with-chat coordination on a 24/7 streaming music platform built four years before Twitch.
• Wrote long-form features, album reviews, and live show coverage under my own byline across both platforms.