Kevin DeLury

Creative execution inside a regulated insurance-industry compliance environment.

• I own creative operations across my portfolio: I write and defend the briefs, decide what reaches the team, and partner with Legal and Compliance before anything ships.
• I run structured A/B testing across direct mail and email against a 6–7% significance threshold. Best 2025 result: +12.55% lift on a CTA optimization test.
• I write the briefs behind thought leadership and executive communications for C-suite stakeholders, then guide the writers who execute them.
• I manage external creative agency partners against brand, quality, and compliance standards, and escalate when output falls short.

A decade with Tyson Fresh Meats and its brand portfolio, on a Fortune 100 account. Rose from Copywriter to Associate Creative Director.

• Created “The Beef & Pork Experts,” the corporate brand identity for Tyson Fresh Meats. Nearly a dozen brands with no architecture connecting them. I built the umbrella that organized it, and it ran across every communication for six years.
• Played a key role in the Midan Marketing website redesign.
• Led creative on Tyson Fresh Meats, an account recognized with five Davey Awards in 2023.
• Named and developed the Crafted Creations brand. Work across the Tyson portfolio won three First Place and two Merit awards at the 2016 National Agri-Marketing Association awards.
• Led a creative team of four while staying hands-on in concepting and writing.
• Wrote and produced “Lead With Heart,” a B2B campaign that drew more than 174,000 viewers to Tyson's campaign video.
• Produced and edited an internal Tyson podcast featuring the company president, a future CEO, and animal welfare scientist Temple Grandin.
• Concepted and wrote the advertising for Châtel Farms, a ground-up brand build for FPL Food. Originated the line behind Birchwood Foods’ campaign.
• Led art and copy on Walmart retail media campaigns measured by third-party sales-lift study: +10.6% lift, $5.32:1 ROAS.
• Directed long-form video and built the brand's presence on the trade-show floor and the plant floor.

Content and copy across a B2B e-commerce platform selling commercial-grade office furniture and mid-century modern pieces.

• Owned brand voice and copy for all marketing collateral across seven sales channels, spanning an inventory of thousands of SKUs.
• Developed expertise in writing copy that has to perform commercially while staying technically accurate across a deep manufacturer catalog.

Started as the only person standing between unhappy buyers and burned creatives. Left having built the system that did it at scale.

• Built the platform's first documented fraud-response protocol, addressing design theft, buyer fraud, and identity fraud across a marketplace that grew to 220,000+ creatives in 195 countries.
• Co-authored the platform's foundational FAQ and launched a 200+ article help center, replacing one-off email triage with a self-service system that cut dispute resolution time from days to hours.
• Hired, led, and coached the support team that took the function over as it scaled, working from documented standards I'd written.

Cross-functional execution at a small Chicago agency on two major programs: The FARM (R.J. Reynolds / Camel) and AirRaid (24/7 indie music platform).

• The FARM: Project-managed federal-compliance creative for Camel's national independent-music marketing program. SXSW showcase operations, CD compilation series, internal client newsletter, executive sizzle reels. Every piece cleared MSA compliance review. Wrote Camel's centerfold ad for Rolling Stone's 100th anniversary issue.
• AirRaid: Editorial production, broadcast operations, on-air talent management, and live-broadcast-with-chat coordination on a 24/7 streaming music platform built four years before Twitch.
• Wrote long-form features, album reviews, and live show coverage under my own byline across both platforms.

Gold — Website redesign, Midan Marketing  ·  Silver — B2B campaign, Birchwood Foods

First Place — Corporate Identity  ·  First Place — Consumer Advertising Campaign  ·  First Place — Advertising Campaign Element  ·  Merit — Website  ·  Merit — Social Media Campaign