About

Kevin DeLury as a fifth grader, wearing a D.A.R.E. medal and a shirt reading TO KEEP KIDS OFF DRUGS, beside a Fishers, Indiana police officer
The law won.

It all started when I got into drugs.

Specifically, a D.A.R.E. essay in fifth grade. I won. First writing award of my life.

Handwritten D.A.R.E. essay by Kevin DeLury, graded Content A-plus, Mechanics A, with Nice job written in red
Content A+. Mechanics A. I have been living down that second grade ever since.

I entered publishing in 1999 with a zine I made at Kinko’s and sold for fifty cents. We folded after issue two.

I became a journalism major because I walked into the campus paper, they needed an entertainment writer, and I wanted to go to shows and get records for free. I spent the rest of college abusing that position to platform hardcore and emo bands nobody had heard of yet. My approach to journalistic integrity was closer to High Fidelity than All the President’s Men, which is probably why I’m a better ad guy.

The Appalachian, September 2002. Hardcore giant Snapcase new concept album, by Kevin DeLury, Entertainment Beat. The Appalachian, February 2004. The AKAs: Saving rock ’n’ roll one show at a time, by Kevin DeLury, Senior Staff Writer. The Appalachian, April 2004. One on One: Eddie Breckenridge of Thrice, by Kevin DeLury, Senior Staff Writer.
Nobody was checking my motives. How could I not?

For all the shenanigans, I took the work seriously. Then I graduated into a job market where print was dying faster than anyone wanted to admit. That’s when I found out copywriting was a job you could have.

That was twenty years ago. I’ve been writing ever since, and somewhere along the way I started leading the people who write, setting the direction, and answering for the whole thing.

Corporate retreat icebreaker questions
First concert
Danzig, with Type O Negative and Godflesh. December 6, 1994, Indianapolis. I was thirteen and had no business being there.
Album I’ve never gotten sick of
This Will Be the Death of Us, Set Your Goals.
Movie I never get sick of
Pulp Fiction. Yes, it’s the most basic answer possible. No, I don’t care.
Best superhero
Cyclops. Leadership is thankless and Wolverine should absolutely be on a PIP.
Thing I’m bad at
In the words of Phil Collins, I can’t dance.
What I’m looking for
Creative direction. The title can flex. What I actually do stays steady.
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